Teams that run endless “practice runs” assume speed beats depth, but the habit actually erodes the very situational awareness it pretends to sharpen. In aviation, a fire drill is a low‑frequency, high‑consequence event; crews train for it once a month, then return to normal operations, preserving the rarity that makes the drill meaningful. When organizations transplant that cadence to daily product work, the drill becomes the norm and the rare, high‑impact signal disappears into background noise.
A mid‑size e‑commerce firm scheduled a sprint‑planning sprint every Monday, a two‑hour “alignment drill” that forced every function to surface blockers and re‑prioritize. By the third week, the meeting’s purpose was no longer to surface surprises but to fill a calendar slot, and the team stopped noticing a sudden spike in cart abandonment that appeared just after the meeting closed. The drill’s frequency dulled the alertness that a true anomaly would have triggered, and the revenue dip grew unchecked.
The fix is to treat “alignment drills” as true exceptions, not daily fixtures. Reserve a dedicated, unscheduled slot for when a genuine, out‑of‑ordinary signal surfaces, and let the ordinary rhythm run without forced interruption. This restores the contrast that makes the signal stand out, and teams learn to protect their attention for the moments that truly matter.